WhatsApp Messenger is a proprietary, cross-platform im subscription service for smartphones. Along with text messaging, users can send the other person images, video, and audio media messages. Your client software is readily available for Android, BlackBerry OS, BlackBerry 10, iOS, Series 40, Symbian (S60), and Windows Phone
Rivaling several Asian-based messaging services (like LINE, KakaoTalk, and WeChat), WhatsApp handles ten billion messages daily. In line with the Financial Times, WhatsApp "has implemented to SMS on mobile phones what Skype did to international contacting landlines. The services free for the newbie then costs $0.99/Yr.
Everyone knows that WhatsApp is a superb tool for messaging friends however what you didn't know is that WhatsApp can be used as campaign tool to build marketing leads. The App is free also it can be the strong marketing channel with the potential of having clients to your business most of all.
Why Choose WhatsApp for the marketing strategy?
The App is almost free!
You can send wide range of messages with no limits. It's designed for all smartphone platforms including iPhone, Android, Windows Mobile, Nokia, Blackberry, Symbian. Most people are making use of it because you don't need to visit a web site to complete details or confirm your identity for doing things. It just needs your mobile number and you're simply done!
Better features than traditional SMS/MMS
WhatsApp supports numerous message types, from simple text to pictures to audio recordings. Often a MMS message would cost a lot of cash to transmit, and so the fact that these can be sent to as numerous customers and prospects as you want free of charge is fantastic.
You can even send GPS location of the stores! Product videos, Product images and audio messages (a brief personal message from the CEO could be shipped to multiple clients and prospects at one go!) this wonderful App supports just everything. You can begin your personal WhatsApp group and will invite your clients and prospects to participate, or you might create an internal marketing group which will help you stay associated with your campaign peers 24/7.
So WhatsApp like a campaign tool is capable of doing everything a regular e-mail or SMS campaign could do. Most importantly Whatsapp is near our heart, people can't get their hands business phone due to this App. Hence any message communicated through this medium has got the immediate and maximum outreach.
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